The Launch of Krunchy:
Two people with a pioneering spirit, an oven and a bicycle - the story of Barnhouse began with these “ingredients” in 1979. The world's first organic crunchy muesli was baked in the kitchen of a Munich apartment and was mostly delivered to the few organic stores in Munich by bike: Krunchy. Tray by tray with a daily output of 4 kg. Today, this would perhaps be described as a cool start-up. The goal was very clear and still is today: we always want to provide you with the best crunchy muesli!
The Development of Barnhouse
In the first ten years, we grew slowly - almost organically. After the apartment, the path led to a basement bakery in Munich's Slaughterhouse district in 1981.
From 1983, Barnhouse baked on the second floor of a carpenter's workshop in Ismaning near Munich. Here, the product range grew immensely: in addition to Krunchy, we also produced muesli, soups, sauces, puddings, baby food, chocolate bars and much more. None of these products had previously been available in organic quality. Barnhouse was a real organic pioneer! When the space became too small and the product range too large, we made two important decisions:
1. we refocused on our core competence - namely Krunchy!
2. We planned a modern production facility to accommodate our growth.
In 1998, we took a huge step with our first own building - planned in-house and completely adapted to the needs of the modern Krunchy baking business. Since then, we have been based in Mühldorf am Inn in Upper Bavaria, about 80 km east of Munich.
Today, we can bake up to approx. 150 tons of Krunchy and other breakfast cereals here per week – exclusively organic, with uncompromising quality and undiminished passion.
Everything you taste in Barnhouse products is pure and authentic. Quality is our top priority. Thanks to our focus on Krunchy, we have achieved true mastery here (…we'll be quite immodest now…). Our customers appreciate this, having made us the undisputed market leader for crunchy muesli in German organic stores.
But we don't rest on our laurels, quite the opposite: We constantly strive to make our Krunchy even better for you – and have been doing so for over 45 years now.
We act sustainably
But it's not just our Krunchy that we want to continuously improve! We are delighted that we are also initiating things "behind the products" that – and we are genuinely convinced of this – are making our world a better place.
For example, we bake our Krunchys with 100% oat and spelt flakes that grow in the fields of our Barnhouse farmers in the region. The grain is also flaked "right on our doorstep," at the PrimaVera mill here in Mühldorf. This not only means more regionality, close partnership, and fair prices for the farmers – because together with our farmers, we are further developing organic farming, promoting organic seeds, and actively working on biodiversity. In this way, we strengthen family-run organic farms and our environment at the same time.
In addition, the cocoa in our Krunchys is Fairtrade certified. This allows us to support producers in the global South and commit to fair and sustainable sourcing of this raw material.
Since 2021, Barnhouse has also been We-Care certified. This means we operate with holistic sustainability along the supply chain and work towards continuous improvement. This signifies that from cultivation in the countries of origin to your local supermarket, We-Care certified companies and their partners work for fair and environmentally friendly food production. This creates accountability and a new ecological and social quality in the supply chain – for the benefit of people and nature.
Our Products
Crunchy Chocolate Banana Chunks
Honourings and prices
Taste and quality come first at Barnhouse. That is why it is always the greatest motivation for us to receive confirmation of this, for example through the Best Organic award.
